Beautytap Awards 2025: Top Editor’s Picks for the Best Hair Care + Cosmetics Products

Beauty innovation flourished in 2025 with extraordinary products spanning cutting-edge technology, iconic brand masterpieces, and physician-developed breakthroughs.

Beautytap’s highly discerning Editorial Team tested, assessed, and curated this collection to showcase exceptional formulations and new must-have skincare, makeup, fragrance, and haircare essentials.​

From Hollywood studios to French vineyards, New Zealand shores to Vermont farms, these editor-approved choices earned their recognition through impressive results and ingredient integrity. Whether harnessing LED therapy, ancient botanicals, biomimetic peptides, or time-honored ingredients reimagined for modern skincare, each offers powerful benefits worth celebrating.

Hair Oil – Vegamour HYDR-8 Weightless Repair Oil

Is winter weather ravaging your hair’s luster? Raggedy, thirsty locks aren’t on anyone’s list but finding a product that repairs them without weighing them down is no small feat. Stop thinking hair repair means heavy hair and give Vegamour’s HYDR-8 Weightless Repair Oil a try. You’ll get shine without silicone and all the benefits without the buildup. Even if you have thin or fine hair, the lightweight combination of ingredients – Sacha Inchi, Chia Seed, Vitamin C, and Marula oils – fortify fragile ends while nourishing individual strands. The botanicals fight off free radicals, smooth the cuticle, and make detangling a breeze. Simply rake it through damp hair for all day shine or treat your tresses to an overnight pre-poo to maximize results.

Frizz Fighter – Amika Velveteen Dream Smoothing Balm 

Halloween night aside, frizz is a fright no one needs. And unruly locks can ruin your day whether you have stick straight 1A hair or springy 4C coils. Give frizz a time-out with Amika’s Velveteen Dream Smoothing Balm. Skincare favorite sea buckthorn oil rescues stressed strands by drenching them in non-sticky moisture. When applied on damp hair, the lightweight balm provides heat protection up to 450 degrees and amps up your hair’s softness, smoothness, and shine. It also quells humidity havoc, so your style won’t puff up the second you step outside. And you can wave bye-bye to static-y strands because the natural omega oil in sea buckthorn restores your hair’s lipids while making your hair easier to style. Honestly, what’s not to love here?

Hair Mask – Superbomba by isima

Hair finds harmony with isima's Súperbomba Triple Repair Peptide Mask, founded by Shakira to celebrate Latin American styles and strands. This superstar formula works triple duty on scalp, cortex, and cuticle with bond-rebuilding technology and nourishing peptides. The whipped infusion melts into hair, banishing frizz and breakage while restoring bounce and shine. A luscious aroma of kumquat, peony, and tonka bean completes the experience. Use once a week for dramatically stronger and silkier hair…whenever, wherever.

Shampoo – Fortifying Shampoo by Christophe Robin

Strengthen thinning tresses with Christophe Robin's Fortifying Shampoo With Amaranth Peptides, from the legendary Parisian colorist trusted by fashion's most chic clientele. This color-safe, silicone- and sulfate-free formula harnesses amaranth and lupin peptides to fortify hair fibers and minimize breakage, while vitamin-packed raspberry oil nourishes for dazzling shine. Scientifically proven to reduce hair fallout by five times after a single use, the satiny essence gently cleanses without weighing hair down. C'est magnifique!

Hair Growth Treatment – KeraFactor Scalp Stimulating Solution

Unlock luxuriant locks with KeraFactor Scalp Stimulating Solution, a physician-developed breakthrough that awakens dormant follicles and revitalizes thinning hair. This powerhouse serum delivers a proprietary blend of seven biomimetic growth factors, skin proteins, and copper peptides directly to the scalp, strengthening strands while fostering optimal growth conditions. Clinically proven to amplify density and lessen shedding, the lightweight formula absorbs instantly. Massage a few drops into the scalp daily for thicker, healthier tresses. Your crown deserves this royal treatment.

Lip Color – Guerlain KissKiss Bee Glow Lip Oil

Lips are abuzz for Guerlain's KissKiss Bee Glow Lip Oil, a honey-infused gloss that kisses with color and care. This lip oil combines three treasures from the hive: Corsican honey for lasting comfort, propolis to protect, and royal jelly to hydrate while enhancing plumpness. Plus, hyaluronic acid spheres help boost fullness and soften fine lines in happy smiles. Relish a custom sheen with a glassy, never-gooey finish in six sensuous shades that adapt to your unique tone. Swipe on solo or layer over lipstick for ultimate luster.

Mascara – PÜR Fully Charged Mascara Powered by Magnetic Technology

Lashes levitate with PÜR Fully Charged Mascara Powered by Magnetic Technology. The positively charged formula wraps around each lash, lifting, separating, and defining for dramatic volume and length. Enriched with biotin, peptides, and vitamin B5, this mighty mascara conditions and helps prevent premature fallout. The precision wand reaches every lash from inner corners to outer edges, creating a captivating wide-eyed effect. One swipe creates unforgettable fringe with buildable, clump-free intensity.

Powder Foundation – ONE/SIZE by Patrick Starrr

Dewy skin may be all the rage, but not if you have an oily complexion. You can’t beat a go-to matte powder foundation for minimizing the appearance of pores and giving your skin the soft focus of a camera app, and what’s better than rice silk powder – a K-beauty and J-beauty favorite – combined with long-lasting pigment?

With 33 shades to choose from, Turn Up The Base Versatile Powder Foundation from ONE/SIZE by Patrick Starrr covers all the bases without looking cakey – just remember that any powder product can cake if you pack it on (think dust not spackle). Use it as a standalone foundation for a “you but better” finish or apply it over your makeup to fix and prolong the finish. And remember, beauties, if your base already looks great – just a little too shiny midday – blot first then buff.

Under Eye Powder – Skin Fetish: Sublime Perfection Blurring Under-Eye Powder by Pat McGrath

If your usual setting powder makes you look like you’re trying too hard to hide those late nights, you need to try Pat McGrath’s Skin Fetish: Sublime Perfection Blurring Under-Eye Powder. It’s our go-to hack for a blurred, brightened wide-awake look even when dead on our feet. Don’t let the pressed formula fool you, though. The powder is so finely milled that it shouldn’t flash back in photos but do a trial run to make sure. It also picks up beautifully with a brush and melts into your skin or concealer without creasing or caking. We love that McGrath offers seven color choices, including color-correcting Baby Pink and Yellow to brighten the delicate under-eye area without looking chalky.

Highlighter – Refy Gloss Highlighter 

If you’re still trying to achieve that glass skin glow with a powder highlighter, put down the pan and hear us out. Glass skin looks moist, not glittery, and the best way to achieve it is with a cream-based product. Skip the petroleum jelly. Sticky isn’t sexy, and if your skin is acne-prone, that goop may be too occlusive and cause breakouts.

Refy’s Gloss Highlighter makes radiance a reality for all skin tones. The lightweight cream adds a soft golden sheen to cheeks, eyes, and lips that’ll catch the light (and not your hair). Use it as a base under foundation for a lit-from-within look or pat it along the tops of your cheekbones after finishing your makeup. Avoid overloading, though, because the vitamin E-enriched formula can become tacky when applied too heavily. Think soft, subtle, and suggestive instead of sparkly.

Congratulations to this year's award winners. These standout products represent excellence through ravishing results and tender moments of self-care.

"You can be gorgeous at 30, charming at 40, and irresistible for the rest of your life." - Coco Chanel

Thank you to Tracy Teel and Danica Farley for their contributions to this editorial.