Lexi G.(She/Her)General Hair Expert, Holistic Wellness, R&D/ Cosmetic Chemist
Verified ExpertOlivehurst, CACake Beauty, It Cosmetics, Benefit Cosmetics, Skin1004, Boscia, Redkin, Belief, Medicube, Jumiso, Nature Republic, PerriconeMD, Clinque, Lancôme, Fanola, Dr. G, Riversol, Dr. Jart, and SAM'U25 Years in Beauty Industry
About Me
My journey into the beauty industry began long before I ever held a pair of shears or studied skincare ingredients. It began with love, compassion, and a desire to help someone who meant the world to me—my grandmother.
Throughout my childhood, I watched my grandmother live with severe psoriasis that affected nearly every part of her body. The physical discomfort was evident, but what impacted me most was witnessing the emotional toll it took on her over the years. Seeing someone I loved struggle with painful flare-ups, irritation, and the daily challenges associated with chronic skin conditions sparked something within me. I became determined to understand the science behind skin health and discover ways to help improve her quality of life.
What began as a personal mission quickly evolved into a lifelong passion. I immersed myself in learning about skincare ingredients, formulation science, product development, and the intricate ways ingredients interact with one another. My goal was ambitious: to create products that could provide meaningful relief and support healthier skin. I spent countless hours researching and conceptualizing formulations, including a shampoo and conditioner, facial cleanser, moisturizing cream, and targeted treatment products designed to nourish and support compromised skin.
As my knowledge expanded, so did my passion for beauty as a whole.
While skincare became my foundation, I was equally captivated by the artistry and creativity of hairstyling. Driven by curiosity and a commitment to excellence, I pursued extensive education in haircutting, hair coloring, and styling techniques. Beyond formal training, I became a dedicated self-learner, studying some of the industry's most respected educators and innovators. I invested countless hours learning advanced techniques from professionals such as Guy Tang, founder of Mydentity and internationally recognized hair educator, Matt Beck, founder of Free Salon Education, and numerous educational platforms dedicated to elevating professional hairstylists through accessible, high-quality training.
Over the past two decades, I have combined artistic creativity with scientific curiosity, developing a comprehensive understanding of skincare ingredients, product formulations, hair care technologies, skin types, hair textures, cosmetic chemistry, and emerging beauty innovations. My approach has always been rooted in education, research, and a genuine desire to help others look and feel their best.
Today, my passion for beauty extends far beyond products and trends. Beauty, to me, is about confidence, empowerment, self-care, and transformation. It is about helping people feel comfortable in their own skin and creating meaningful connections through education and shared experiences.
I continue to explore, test, evaluate, and learn about the latest advancements in skincare, haircare, and wellness, bringing both professional expertise and authentic consumer insight to every opportunity. Whether collaborating with brands, reviewing products, educating consumers, or sharing my experiences, I strive to combine credibility, integrity, and genuine enthusiasm for the industry I love.
The passion that first inspired me—wanting to help my grandmother find comfort and healing—still drives me today. It remains the heart of everything I do and the reason I continue to pursue excellence within the beauty, skincare, and wellness industries.
My Activities
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Stats
Community Member Since06/2021
Product Reviewed99
Brands Reviewed44
Beauty Attributes
Skin TypeDry
Skin ConcernsPsoriasis, Atopic dermatitis (eczema), Redness/rosacea
Hair Type2c - Distinct S-waves with some spiral curls
Top Concernfair-neutral
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