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Acqua Di Parma
art
culture
Italian excellence

Founded in Parma in 1916 by Baron Carlo Magnani, Acqua di Parma is a symbol of Italian elegance, artistry, and heritage. What began with the creation of Colonia, a luminous citrus fragrance reflecting the Baron’s refined lifestyle, has grown into a house celebrated worldwide for its fragrances, grooming, body care, and home collections. Each creation is crafted with the finest ingredients and artisanal techniques, embodying la dolce vita. From Colonia to Blu Mediterraneo and La Riserva, Acqua di Parma transforms everyday moments into expressions of culture, luxury, and pure Italian sophistication.

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Acqua Di Parma
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