If you’ve recently discovered the astounding benefits of Korean skincare, you might be surprised to learn that Beautytap was once an online K-beauty retailer. I’ve been a devotee since 2015,

K-Beauty is Bigger and Better than Ever - Here’s Why

When Natalia Guzman, FNP-C, CANS considered which treatments she wanted to offer at Atelier Aesthetix, her new med spa in Beverly Hills, California, she kept a guiding principle in mind:

Beautytap Founder Spotlight: Natalia Guzman of Atelier Aesthetix

Enter the enchanting world of Imaginary Authors, where perfumes are portals into immersive tales and whimsical moods. Co-founded in Portland, Oregon by self-taught perfumer Josh Meyer and creative director Ashod

Beautytap Founder Spotlight: Josh Meyer and Ashod Simonian of Imaginary Authors

Did you know 91% of 18-34-year-old consumers trust online reviews just as much as a personal recommendation? Online reviews are more than social proof—they’re a core part of how people

How Octavia Morgan Fragrances Gained 600+ Glowing Reviews with Beautytap

When you’re online shopping and thinking about making a purchase, that little voice inside of you that says, “I guess this is a brand people know and trust” is a

How Beautytap Generated Close to 1,000 Reviews for banuskin’s Launch on Sephora.com

Jerrod Blandino is on a mission to make clean beauty bold, fun, glamorous, and inclusive. His legendary career includes co-founding (and moving on from) Too Faced Cosmetics. The charismatic force

Beautytap Founder Spotlight: Jerrod Blandino of Polite Society

We’re talking about high-quality, thoughtful, educationally-driven reviews.You may be used to typical reviews that neglect to impart an ounce of helpful advice and come across as if they were written

How to Generate High-Quality, Authentic Beauty Reviews

When was the last time you ordered something online without checking the reviews? It was probably a very long time ago, before reviews were a thing.Yes — 95 percent of

How Trinny London Makeup + Skincare Generated 1,000+ Reviews in 45 Days with Beautytap

Long before launching the wildly successful Shani Darden Skin Care, founder Shani Darden was passionate about beauty. The first whispers of the Los Angeles-based esthetician’s future career surfaced when she

Beautytap Founder Spotlight: Shani Darden of Shani Darden Skin Care

Self-expression, cultural vibrancy, and exquisite menswear graced the 2025 Met Gala. A “Tailored for You” dress code highlighted fashion’s profound role in shaping history.The red carpet celebrated The Metropolitan Museum

Top 2025 Met Gala Celebrity Beauty Trends

A passionate visionary with deep roots in product development and brand strategy, Tisha Thompson is a true trailblazer in the beauty industry. In 2021, she launched LYS Beauty—making history as

Beautytap Founder Spotlight: Tisha Thompson of LYS Beauty

Previously known for her recurring role as Dallas Ali in FX&#x27;s critically acclaimed, Snowfall and the CW Sports Drama Series, All American: Homecoming, Taylor Polidore Williams is making waves with her second leading role for Tyler

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