Beautytap Awards 2025 – Top 20 Highest Rated Products Adored by Beauty Enthusiasts

From cult-favorite newcomers to industry heavyweights, last year’s top brands spanned every corner of the beauty world. And several earned more than one spot on our list – that’s what happens when it’s strictly data driven!

Before diving into the honorees, a note about the Beautytap community – these passionate beauty devotees are made up of professionals across all fields - including skincare, hair care, makeup artistry, and beyond - alongside beauty enthusiasts and content creators deeply embedded in the industry.

Unlike most beauty awards today, there is no fee to enter the Beautytap Awards. Recognition is earned solely through data around deep, first-hand experience, peer evaluation, and genuine product performance - not paid submissions. That means this is as raw and authentic as it gets. And this is also why you’ll notice repeat brands on the list. Every honoree reflects the real-world opinions of trusted beauty voices who use these products in their routines.

Without further ado, meet the winners of the 2025 Beautytap Awards. Beauties, get ready to fill your online carts!

LALAIS The Blotting Compact – 4.9 stars / 50 reviews

Blotting papers have existed almost as long as makeup itself, but there hasn’t been much in terms of innovation since their inception. LALAIS has truly changed the landscape for those looking to mattify skin on the go with their ingenious Blotting Compact. Their round abaca and wood pulp papers arrive encased in a luxurious looking cushion-style compact. Powder-free and fragrance free, the absorbent sheets soak up oil without disrupting makeup. The compact contains 100 blotting sheets that adhere to the cushion and can be tossed after use. No more handling individual papers. Whether you’re a makeup wearer or not, this compact is the necessity you’ll reach for year-round.

Olaplex No. 6 Styling Cream & No. 7 Hair Oil Frizz Control Value Set – 4.9 stars / 54 reviews

Olaplex’s cult status continues with the introduction of a value-priced set that addresses key hair concerns: texture, dehydration, and manageability. The No. 6 Styling Cream & No. 7 Hair Oil Frizz Control Value Set scored a near-perfect rating, with many beauty experts honoring it with the “holy grail combo” moniker for its ability to provide heat protection and instant shine while smoothing strands and taming frizz for up to 24 hours. Whether used independently or combined, these reparative bonding products give salon-style results without the high price tag.

Winky Lux Cheeky Rose Liquid Blush in Lovely – 4.9 stars / 54 reviews

Winky Lux has some of the prettiest packaging we’ve ever encountered, and their Cheeky Rose Liquid Blush in Lovely (a universally flattering rosy pink) gives cheeks a radiant yet natural looking flush with more than just color. The gel-cream contains hydrating calendula oil as well as evening primrose, so the blush looks radiant not flat. The Beautytap community loved its soft sponge applicator and how easy it was to apply and sheer out – very blendable with fingers and brushes alike. And since we always love a purse-sized product for on-the-go, the handheld beauty made a quick addition to our cosmetic bags.

Hempz Limited Edition JOY Body Moisturizer – 4.9 stars / 56 reviews

Hempz body moisturizers deliver both hydration and happiness. The Limited Edition JOY Body Moisturizer may be marketed as smelling like lychee and lemon – which it truly does – but it also smells like the first day of spring break in a sunny beachside bungalow with your besties. It creates a feel-good vibe without any stickiness whatsoever. And if your skin feels like an endless winter, this is the cure, and we love how easy it is to reapply without feeling heavy. Hemp seed oil is a core ingredient for Hempz – hence the name – and you’ll quickly learn why once you experience how the essential fatty acids soften skin, improving its texture and hydration with just one use.

Skinfix Ultimate Hydration Jet Set Kit – 4.9 stars / 56 reviews

For long-time Beautytap readers, seeing Skinfix featured in a “Best of” article comes as no surprise. The Skinfix Ceramide + Ectoin Gentle Cleanser made the 2024 list, and the … Skinfix Triple Lipid-Peptide Cream earned a coveted spot on Beautytap’s 2025 “Immortals” list. So … it should come as no surprise that we’re thrilled with the Skinfix Ultimate Hydration Jet Set Kit, especially because two of those products listed above were included in this combo offering. We love how the cleanser’s ceramides remove everything from makeup to sunscreen without stripping the skin. And since skin needs can vary between day and night, the kit offers an additional lightweight moisturizer for daytime use, which perfectly complements the rich cream we love for nighttime. In sum, the trio makes testing out award-winning formulas easier on the pocketbook, too.

Olaplex The Full-On Shine Hair Routine Value Set – 4.9 stars / 61 reviews

RHere’s further proof Olaplex is a cult classic brand. The second kit to crack Beautytap’s Top 20 in 2025 – The Full-On Shine Hair Routine Value Set – packs everything you need to cleanse, treat, and smooth your hair in one travel-worthy set. You’ll get on-the-go scalp support along with five additional bond building products that tackle everything from hair damage to shine and strength. We love that it offers a complete hair experience, which makes it perfect for traveling, gifting, or getting acquainted with the brand as a whole. And since the Beautytap community experienced nine different hair care brands in 2025, it’s no small feat to find multiple offering ranked this high among so many professional-grade brands.

Patrick Ta Beauty Dual Ended Blush Brush – 4.9 stars / 70 reviews

Beauty tools are often hit or miss, but when a celebrity makeup artist like Patrick Ta creates one, the beauty community sits up and takes notice. The Dual Ended Blush Brush earned high marks from Beautytap’s makeup artists and content creators for its ability to apply cream and powder products with precision. Its luxe appearance complements its construction. Use the dense short-bristled end to seamlessly work cream-based products into the skin then layer powdered blush on top with the fluffy end to ensure a flawless flush until day’s end. We love having a do-it-all tool that delivers on performance as much as it does on design.

Anua 3 Ceramide Panthenol Moisture Barrier Cream – 4.9 stars / 90 reviews

K-beauty fans know all about Anua, but if you’re new to the Korean brand, you’ll be pleasantly surprised to learn that all of its formulas are designed to deliver results without being overly complicated. The Anua 3 Ceramide Panthenol Moisture Barrier Cream combines a trio of ceramides – NP, EOP, and AP – with panthenol, a soothing humectant that grabs moisture from the environment and draws it into the skin. The Beautytap community gave this non-irritating, moisture-building cream rave reviews because of its simplicity and versatility. It lays well over serum and fits nicely into day or nighttime routines because it absorbs entirely without leaving a film on top of the skin. Bonus: It’s under $25!

Sulwhasoo Essential Revitalizing Water EX - 4.9 stars / 96 reviews

In the U.S., long-term K-beauty fans often gravitate toward Sulwhasoo, especially those interested in antioxidant-rich hanbang ingredients, like plum blossom and botanicals, as well as heritage-focused formulas. Sulwhasoo’s U.S. presence soared when it launched at Sephora in 2020. I’ve been a brand devotee since 2014, and the Essential Revitalizing Water EX delivers a revitalizing hydration experience for everyday use. As part of Sulwhasoo’s “Essential” line, it refreshes skin after cleansing, offers deep hydration without heft, and preps the skin for serums, creams, and additional daily products. The beauty community loves how supple it makes their skin, with many praising it for giving their skin a youthful glow that radiates from within. Once you start using this rich, bouncy toner, you’ll be hooked.

Sephora Collection Mini Tap That Puff Cushion Sponge – 4.8 stars / 51 reviews

Sometimes, size really does matter – especially when you’re trying to set concealer under your eyes or mattify oily areas around your nose or mouth. We’re not surprised that the Sephora Collection Mini Tap That Puff Cushion Sponge scored so well. For starters, it’s just so darn cute … and tiny! These miniature fingertip sponges perfectly blend concealer without soaking up makeup, so you’ll get the coverage you want without wasting product. The beauty community loved them for on-the-go touch ups, and since you get two in a set, you can use one for cream-based products and the other for powder. Done and done!

Olaplex The Greatest Strength Set - 4.8 stars / 52 reviews

At the risk of repeating ourselves, we can’t deny that Olaplex produced more “Top 20” products than any other brand reviewed by the Beautytap community in 2025. The Greatest Strength Set struck a chord with our enthusiasts and experts because it addressed fundamental concerns about hair that’s damaged, unmanageable, and just downright brittle. By combining the No. 4 Bond Maintenance Shampoo with three other nourishing hair essentials, Olaplex showed us that smoother, softer strands are not just the stuff of dreams. This comprehensive strength-building set made it easier to detangle hair when wet while giving it the nourishment it needs for overall health.

Olaplex The Instant Hydration Set – 4.8 stars / 52 reviews

Rounding out the Olaplex four-peat in 2025, The Instant Hydration Set delivered on its promises with the very first usage. Beautytap reviewers loved how well these four products – shampoo, conditioner, leave-in product, and scalp treatment – worked together. Through delivering hydration deep into strands, hair was softer, detangled easier, and felt smoother straight out of the shower. The No. 5 Leave-In Conditioner was especially praised for giving immediate results and instant gratification.

Biodance Collagen Gel Toner Pad - 4.8 stars / 55 stars

If you’re looking for a hydrating toner with the ability to spot-hydrate ultra dry patches, the Biodance Collagen Gel Toner Pad is a great fit. K-beauty lovers often DIY on-the-spot facial masks by soaking cotton pads in hydrating toner and applying them to precise areas, but Biodance takes the extra effort out of the equation. We love their smooth texture, which is cushiony without being sticky. They combine 10% collagen water with a miniscule form of collagen, so all the juicy goodness absorbs into the skin instantly. And even though shrinking pores isn’t something any skincare topical can do, Biodance included galactomyces ferment filtrate, which does improve skin tone and texture.

Patrick Ta Beauty Major Moisture Tinted Lip Balm in Pink Salted Carmel – 4.8 stars/ 55 reviews

How do you know when more is actually more? When you learn that Patrick Ta Beauty’s Major Moisture Tinted Lip Balm in Cookie Butter wowed the Beautytap community as much as the brand’s warm pink option. Like its Pink Salted Carmel sibling, Cookie Butter is a cushiony gloss with a true-to-name flavor. Where it differs is in its tone. Cookie Butter has a subtle mauve tint, so if you’re looking for an option with a bit more ‘tude, grab this one. And if you can’t make up your mind, buy ‘em both! Ta’s balms provide the perfect combination of hint and hue as well as texture-improving bakuchiol and lactic acid, so your lips will look AND feel better the longer you wear it.

Hempz Limited Edition CHILL Body Moisturizer - 4.8 stars / 56 reviews

As another repeat winner in the body moisturizer category, the Hempz Limited Edition CHILL Body Moisturizer received high praise for its lightweight ability to hydrate skin without heaviness or stickiness. Hempz fans rely on the brand’s offerings for these traits, and this calming version has a spa-like scent and incorporates beloved extracts and oils, such as chamomile and lavender, to help ground and relax you at a moment’s notice. Just like its sibling, JOY, CHILL contains a hemp oil and shea butter duo that moisturizes in an instant and then locks in that hydration to protect it even further.

Patrick Ta Beauty Major Moisture Tinted Lip Balm in Cookie Butter – 4.8 stars / 56 reviews

How do you know when more is actually more? When you learn that Patrick Ta Beauty’s Major Moisture Tinted Lip Balm in Cookie Butter wowed the Beautytap community as much as the brand’s warm pink option. Like its Pink Salted Carmel sibling, Cookie Butter is a cushiony gloss with a true-to-name flavor. Where it differs is in its tone. Cookie Butter has a subtle mauve tint, so if you’re looking for an option with a bit more ‘tude, grab this one. And if you can’t make up your mind, buy ‘em both! Ta’s balms provide the perfect combination of hint and hue as well as texture-improving bakuchiol and lactic acid, so your lips will look AND feel better the longer you wear it.

Cosmedix Benefit Balance Antioxidant Infused Toning Mist – 4.8 stars / 58 reviews

Cosmedix produces so many amazing products that it’s no surprise to see it honored multiple times in this year’s Top 20. The Cosmedix Benefit Balance Antioxidant Infused Toning Mist isn’t your average skin refresher. It hydrates AND mildly exfoliates with each use. Instead of misting your face just to refresh it, spritz this onto clean skin to both tone and improve skin texture. It features gentle, soothing green tea, aloe vera, and chamomile along with lactic acid and witch hazel. Our experts loved the way this spa-quality mist locked in moisture without making skin feel shrink-wrapped.

Cosmedix Clarity Skin-Clarifying Serum – 4.8 stars / 58 reviews

Cosmedix was a winner in 2023, and their powerhouse Cosmedix Clarity Skin Clarifying Serum is the second product to win recognition in 2025. Clarity tackles blemishes and reduces sebum without further irritating stressed skin. By combining salicylic acid and retinol, the serum unclogs pores and soothes irritated skin. It appeals to beauties with all skin types and can be combined with an appropriate moisturizer as needed. Tea tree oil, willow herb, and aloe vera keep the serum from stripping away moisture, and the acne-prone members of the Beautytap community loved how well it worked to calm current outbreaks while balancing their skin overall.

Cosmedix Harmonize Microbiome Boosting Moisturizer – 4.8 stars / 58 reviews

Think all moisturizers are the same? Quickly scan this “Top 20” list and you’ll only find two options. That’s because it takes a lot to impress the Beautytap community. Once again, Cosmedix rescues ravaged skin by providing long-lasting moisture in the form of its Harmonize Microbiome Boosting Moisturizer. Beauty enthusiasts, content creators, and beauty experts all agreed that Harmonize reduced the redness usually evident on their cheeks and excelled at hydrating their skin all day long without feeling sticky. Beauties coping with sensitivity, acne, and even dehydration raved about Harmonize’s lightweight texture and ability to soothe irritation. By combining ferments with prebiotics and time-treasured extracts, Harmonize nourishes, brightens, and smooths skin all at once. Need we say more?

Naked Sundays BeautyScreen™ SPF50 Peptide Foundation Tint – 4.8 stars/ 58 reviews

Say “hello” to your new favorite skin rejuvenating multi-tasker. Naked Sundays Beauty Screen SPF 50 Peptide Foundation Tint has become a community favorite for its effortless blend of skincare, sun protection, and sheer coverage. Beautytappers love its lightweight, breathable feel that evens skin tone without masking natural glow. Infused with peptides, it helps support smoother-looking skin over time, while broad-spectrum SPF 50 protects against daily UV damage. The result: a fresh, hydrated, no-makeup makeup finish that performs flawlessly in real life.

So … what did we miss, and what will you be adding to your rotation in 2026?