Meet the revered classics and new icons that dazzled our savvy beauty community.
2025 was an extraordinary year for Beautytap. Every trailblazing brand collaboration and passionate expert and enthusiast deserves our heartfelt gratitude. You make it all possible.
Our community of virtuosos—master estheticians, cosmetologists, stylists, beauty influencers, certified makeup artists, and dedicated content creators—meticulously tests hundreds of beauty innovations annually, sharing honest feedback, trusted endorsements, and insider expertise.
It is our pleasure to honor 2025's prestige brands, awarded exclusively on performance, that partner with us for educationally driven reviews, UGC, video testimonials, and consumer insights.
No entry fees or sponsorships sway our selections. These triumphs are 100% metrics-based and truly authentic.
Kudos to Element Eight, Patrick Ta Beauty, RŌZ, Juliette Has a Gun, Sulwhasoo, L’Oréal Professionnel, Skinfix, and a bevy of other marvels.
From rejuvenated skin and lustrous strands to blissful fragrances and radiant finishes, this lovely collection of skincare, makeup, haircare, bodycare, and fragrance favorites all garnered impressive 4.7 ratings and up. We celebrate these top performers with hearty applause.
Harlem Perfume Co.
Embrace the sensory rhythm of Harlem Perfume Co., a modern fragrance house with serious soul. Scents transport from past to present: Billie, a nod to Lady Day, with gardenia, ylang-ylang, and musk; poet-inspired Langston, a blend of orange brandy, cinnamon, and sandalwood; and Golden Muse kissed by orange blossom, tiger lily, and coconut. This proudly black and woman-owned brand respects cultural artistry and is praised with 4.8 stars from 651 glowing reviews.
Patrick Ta Beauty
Designed by a superstar celebrity makeup artist, Patrick Ta Beauty is the ultimate glamour must-have. Feel red carpet-ready with opulent lip, cheek, face, and eye cosmetics for flawless finishes. Bestsellers include Major Dimension Essential Artistry Edit Eyeshadow Palette and Major Moisture Smoothing Lip Balm in four delicious shades: cocoa butter, pink salted caramel, milk tea, and cookie butter. Made to build confidence through beauty, this beloved brand touts 4.7 stars from 4402 reviews.
Skinfix
A skincare savior for stressed and sensitive skin, Skinfix calms and rescues compromised complexions. The award-winning formula is based on a healing balm originally created in 1870 to soothe redness, itching, and irritation. This dermatologist approved genius proves timeless with clearly visible results. Barrier-boosting moisturizers, cleansers, and gentle treatments are curated to restore and protect the skin’s natural defenses. It's highly effective, earning 4.7 stars across 2,637 reviews.
RŌZ
Luxurious tresses begin with RŌZ. Hairstylist to Hollywood's elite, Mara Roszak bottles showstopping luster with ingredient-conscious, featherlight botanicals. Brand essentials Santa Lucia Styling Oil with jojoba and Roman chamomile, Willow Glen Treatment Oil (an overnight sensation), and Foundation Shampoo and Conditioner hydrate, strengthen, and smooth with divine shimmer and aromas. These beloved wonders are made pure for all hair types and acclaimed with 4.7 stars from 2031 reviews.
L’Oreal Professionnel
Treasured for more than 100 years, L’Oreal Professionnel brings salon-worthy haircare to the comforts of home. Every product is professional-grade for polished pizzazz and vivacious shine. The new Vitamino Color Spectrum locks in just-colored hues. Stylist-admired gems such as the Absolut Repair Molecular Oil and Absolut Repair Protein Treatment Mask instantly revive damage for stronger, glossier, and bouncier tresses. This praiseworthy splendor has 4.7 stars from 1924 reviews.
Cosmedix
Founded by physicians, nurses, chemists, and aestheticians, Cosmedix unites natural botanicals with cutting-edge science for revolutionary results. Blending spa indulgence and clinical precision, each satisfying formula performs like a pro. The Purity Clean Exfoliating Cleanser, Opti Crystal Liquid Crystal Eye Serum, Resync Revitalizing Night Cream demonstrate the brand’s balance of comfort and efficacy. Cosmedix empowers skin to look healthier and more luminous every day, gleaming 4.7 stars from 1,676 reviews.
Sulwhasoo
Centuries of herbal wisdom infuse Sulwhasoo. This K-beauty luminary balances time-honored beauty rituals with a holistic approach, elegantly addressing the root causes of skin concerns. Ginseng is the signature ingredient, noted for its anti-aging, brightening, and firming benefits. The tried-and-true First Care Activating Serum VI, Concentrated Ginseng Renewing Cream, and Overnight Vitalizing Mask encourage supple, radiant, and renewed complexions. Cheers to 4.7 stars from 1,608 reviews.
Anua
Find serene simplicity in Anua, the Korean skincare brand with a “less is more” philosophy. Minimalism is complemented by au naturel compositions that help skin breathe and rebalance. Active ingredients include hydrating peach from Jeju Island and replenishing Japanese white birch; anti-inflammatory heartleaf and clarifying tea tree refresh and calm even the most sensitive skin. This trending brand is a TikTok sensation, winning devoted fans worldwide and an impressive 4.7 stars from 1,199 reviews.
banuskin
Confidently care for acne-prone skin with banuskin. This keen problem solver tackles blemishes, congestion, and uneven texture to restore balance with results you can see and feel. Thoughtfully prepared with acne-safe ingredients namely niacinamide, green tea, and centella, each non-comedogenic potion supports the skin barrier while promoting long-term clarity and calm. This profound renewal is safe for all skin types and gathers 4.7 stars from 1,045 reviews.
Element Eight
Element Eight redefines skincare through groundbreaking oxygen science and stellar medical expertise. This is a game changer, developed by an illustrious team of doctors and scientists with more than a decade of research and 120 medical patents. Proprietary OATH (Oxygen Amplified Therapy) steeps skin with rejuvenating liquid oxygen for significantly firmer, brighter, more resilient results. Hero products deeply hydrate while energizing, repairing, and boosting collagen for younger-looking skin. It's high-tech and exceptionally effective with 4.7 stars from 930 reviews.
Ciele Cosmetics
Skincare-meets-makeup in Ciele Cosmetics. Founded by celebrity makeup artist Nikki DeRoest, this complexion-first line ensures effortless coverage with built-in care. The satiny soft Tinted Serum SPF 40 hydrates and gracefully evens tone with a sheer finish, while the standout Conceal & Protect SPF 50 perfects and protects in 20 inclusive shades. Paired with precision tools like the Dual-Ended Concealer Brush, Ciele delivers professional polish and skin-loving efficacy, boasting 4.7 stars from 844 reviews.
Sunnee BAESkin
A sun-kissed glow greets ocean-powered skincare in Sunnee BAESkin, where every self-tanner doubles as skin treatment. Marine botanicals, blue-green algae, sea kelp, and wakame infuse buildable bronzing formulas with barrier-boosting benefits. Fan favorites BAEside Sea Mousse and SEArum Drops illuminate a dewy radiance while hydrating and brightening. It's cheerful, nourishing color for every skin color and tanning goal, earning 4.7 stars from 724 reviews.
Voesh
K-beauty bodycare darling Voesh enhances daily self-care rituals with hand and body balms akin to a mini spa retreat. Clean and vegan, these sensorial elixirs drench skin in hydration with moisturizing shea butter, collagen-supporting peptides, and brightening vitamin C, all while being kind to skin and planet. Silky and fast absorbing, each balm pampers deserving hands and body, garnering 4.7 stars from 474 reviews.
Surface Hair
Merging science and sustainable luxury, Surface Hair offers plant-powered moxie that never compromises. This purpose-driven innovator has mastered the art of formulation. Strand stunners include Curls Cream Wax for wavy textures, Awaken Scalp Detox for a deep cleanse, and Bassu Moisture Bond Leave-In Treatment for weightless hydration. Organic botanicals promise salon-caliber results minus sulfates and parabens, proving eco-conscious choices can be gorgeous, lauding 4.7 stars from 410 reviews.
Juliette Has a Gun
Created by Romano Ricci, great grandson of legendary Nina Ricci, Juliette Has a Gun transforms perfume into enchanting self-expression. This French niche maison challenges conventions with story-driven fragrances that blend romanticism and rebellion. Namesake Juliette steals the stage with a passionate blend of dark cherry, jasmine, pink pepper, and tonka bean. Many moods are captured in a library of perfumes, with an overall rating of 4.7 stars from 298 reviews.
Osier
Embrace intentional beauty with Osier, a wholesome skincare brand focused on new beginnings. Each essence is crafted without harsh chemicals to restore balance in mind, body, and skin. The Recovery Ceramide Cream Deeply Hydrating Day & Night Cream and Brighter Days Vitamin C Serum Daily Tone & Texture Treatment support exquisitely transformative results. Named for a willow tree and built to support your wellness journey every step of the way, Osier stands tall with 4.7 stars from 246 reviews.
SKNLove
SKNLove nurtures with performance and compassion, offering esthetician-developed, affordable, skin-friendly care. Easily approachable formulas naturally support healthy derma: Nightly Rewind, powered by bakuchiol and melatonin for gentle renewal; BeeHydrate, with native hyaluronic acid and a honey bee peptide for deep, calming hydration; and Extra-C, a potent yet mild serum for brightness and antioxidant protection. Every product is rooted in expertise, not trends, earning 4.7 stars from 213 reviews.
SOSHE Beauty
Clean beauty and bold artistry connect in SOSHE Beauty. This refillable makeup line turns heads with vibrant colors enriched by skincare benefits. The creamy Blurring Pillow Blush, in four sumptuous shades, melts into skin with squalane, cucumber seed extract, and ashwagandha for all-day radiance. Waterproof Tubing Mascara features argan oil and castor seed oil for endlessly voluminous lashes. The brand is devoted to sustainability and every creation is non-toxic for feel-good looks, earning 4.7 stars from 197 reviews.
Sweet Chemistry
Founded by Alex Batis, a cosmetic chemist who prioritizes full transparency, Sweet Chemistry turns decades of regenerative medicine research into skincare that pledges visible results in just four weeks. Their proprietary Matrikynes® peptide and certified-organic botanicals strengthen barrier function, boost skin density, and support tissue renewal for revitalized complexions. This is truly efficacious, science-backed, purposeful skincare at its best, rated 4.7 stars from 144 reviews.
Santu Beauty
Born from Mexican traditions, Santu Beauty honors bodycare as a meaningful ritual. This heritage-inspired collection of scrubs, oils, and massage candles weaves ancestral wisdom with sacred ingredients: copal, vanilla, Aztec jasmine, mineral-rich salts, and more. Every texture, from velvety to invigorating, encourages a deeper connection to body and soul. Thoughtfully crafted in collaboration with local artisans, this distinctive brand celebrates natural beauty with 4.6 stars from 195 reviews.
Congratulations again to this year's award winners! Thank you for creating exceptional products and consistently our exceeding expectations.
"Because of your smile, you make life more beautiful." - Thich Nhat Hanh
Loading...
