Beautytap Awards - Top Rated Products of 2025 by Category

It is our pleasure to present 2025's best beauty essentials, awarded for their exceptional quality and proven results. Our respected community of certified estheticians, professional makeup artists, skilled hairstylists, content creators, and discerning enthusiasts dedicated significant time to testing hundreds of products throughout the year. Their expert reviews form the credible foundation of these recognitions.

We are committed to authenticity. Every brand featured here has earned its place solely via verified performance metrics and genuine consumer satisfaction, without sponsored placements or paid influence.

From science-backed skincare breakthroughs to innovative cosmetics, luxurious haircare formulas, and captivating fragrances, these are the premier products that earned ratings of 4.7 and above and defined excellence in 2025.

HIGHEST RATED SKINCARE

Skinfix

Rescue skin on the go with dermatologist-approved Ultimate Hydration Jet Set Kit (4.9 stars from 56 reviews). The travel-friendly trio pairs a gentle gel cleanser with two moisturizers—a balancing water cream and a firming peptide-rich cream—that delicately calm stressed, sensitive skin with impeccable hydration anytime, anywhere.

Anua

Minimalist Korean skincare charms in 3 Ceramide Panthenol Moisture Barrier Cream (4.9 stars from 90 reviews), a lightweight yet deeply nourishing formula that softens into skin. Three essential ceramides and soothing panthenol repair and rebalance compromised barriers with a comforting texture that helps skin recover from daily stressors.​

Sulwhasoo

Traditional Korean wisdom flows through the Essential Revitalizing Water EX (4.9 stars from 96 reviews), an exquisite serum-like toner that preps skin for layering. This first-step herbal treatment is buzzy with ginseng, peony, lotus seed, white lily, plus plum blossom for instant replenishing, increased elasticity, and optimal radiance.

Biodance

Collagen Gel Toner Pad (Tier 2) (4.8 stars from 55 reviews) invigorates with essence-soaked gel pads that drench skin in research-driven hydration. This genius formula preps, revitalizes, and delivers a coveted glow, all while staying mild and non-comedogenic for every skin type.

COSMEDIX

Restore balance with the COSMEDIX Benefit Balance Antioxidant Infused Toning Mist (4.8 stars from 58 reviews), a refreshing mist that preps skin after cleansing. Green tea, chamomile, and aloe vera soothe and protect, while shea butter and lactic acid replenish moisture and gently exfoliate. It's a spritz of bliss.

HIGHEST RATED BEAUTY TOOLS

LALAIS Skincare

Give instant shine control an upgrade. The Blotting Compact (4.9 stars from 50 reviews), one of Oprah's Favorite Things, mattifies skin throughout the day. The sleek solution delivers oil-free grace without germs or disturbing makeup. 100% all-natural Japanese blotting papers are housed in a refillable compact, ideal for active lifestyles.​

Sephora Collection

Precision and simplicity unite in Sephora's Mini Tap That Puff Cushion Sponge (4.8 stars from 51 reviews), a puffy powerhouse designed for flawless makeup blending. This user-friendly sponge has a cushiony foam touch that seamlessly distributes foundation, concealer, and powder with minimal absorption and maximum coverage.​

Geske: German Beauty Tech

Revive delicate eye areas with the Warm & Cool Eye Energizer 6 in 1 (4.7 stars from 73 reviews), a multifunctional marvel of six targeted treatments in one masterful device. This German-engineered tool harnesses alternating warm and cool therapy with sonic pulsations to depuff, diminish dark circles, and energize tired eyes. SmartAppGuided technology personalizes each massage session for uber appeal.

Cleanlogic

Bath and Body Sensitive Skin Dual-Texture Facial Buffers (4.6 stars from 68 reviews) are thoughtfully crafted, dual-sided reusable pads for gentle exfoliation and sensitive complexions. This delightful companion pampers delicate skin with cozy microfiber on one side for easy makeup removal and a textured side that cleanses and polishes without irritation.

Solawave

The brilliant Wrinkle Retreat Pro Light Therapy Face Mask (4.6 stars from 73 reviews) renews skin in just three minutes. Featuring LEDs and advanced wavelengths, this savvy hands-free device combines red, deep red, near-infrared, and amber light therapies to smooth fine lines, firm elasticity, brighten tone, and reduce age spots. Sit back, relax, and enjoy the stunning results.

HIGHEST RATED HAIRCARE

OLAPLEX

This beloved bond-building styling duo combines No.6 Styling Cream & No.7 Hair Oil Frizz Control Value Set (4.9 stars from 54 reviews) to tame frizz and boost luminosity. The easygoing leave-in treatment smooths strands while featherlight oil seals cuticles for lustrous, manageable hair without heaviness. It's made for all hair types thirsting for healthy shimmer.

KENRA Professional

Deep cleansing meets color protection in the Clarify Shampoo (4.8 stars from 102 reviews), a salon-quality formula designed to eliminate dulling deposits in one weekly wash. Willow bark extract gently removes hard water minerals, pollutants, and stubborn product buildup while balancing the scalp and fortifying natural luster without stripping hair of natural dazzle.

Surface Hair

A therapeutic scalp treatment, the Awaken Masque (4.7 stars from 51 reviews) stimulates blood flow with capsicum and mint while over 30 antioxidants work restorative magic through babassu oil, saw palmetto, and moringa. This sulfate-free, paraben-free formula detoxifies, strengthens, and deeply conditions without weighing down fine or thinning hair. Use every five washes, your crown will thank you.

RŌZ

Celebrity hairstylist Mara Roszak's Foundation Hydrating Shampoo and Conditioner Set (4.7 stars from 60 reviews) elevates everyday haircare with sustainably sourced botanicals and professional-strength formulas. This ambrosial coconut-based duo cleanses excess oils while delivering sumptuous, weightless hydration that nourishes and fortifies hair with transformative, salon-quality brilliance

L' Oreal Professionnel

The Vitamino Color Spectrum Deep Conditioner (4.7 stars from 278 reviews) locks in vibrant color dimensions with ferulic and citric acids that reinforce hair bonds. This potent treatment makes hair stronger, silkier, and shinier while deeply nourishing color-treated strands, especially vivid hues. Et voilà!

HIGHEST RATED BEAUTY & COLOR

Winky Lux

This whimsical beauty brand presents Cheeky Rose Liquid Blush in four luscious shades (cool pink 'Lovely' winks with 4.9 stars from 54 reviews). Antioxidant-rich calendula oil and evening primrose extract illuminate skin with a dreamy gel-cream formula. The dome-tip applicator is a gem for building color, from subtle flush to sculpted splendor.

Patrick Ta Beauty

Created by award-winning makeup artist Patrick Ta, the Dual Ended Blush Brush (4.9 stars from 70 reviews) is a vegan artistry tool designed for his signature blush techniques. The fluffy end diffuses powdered tints while the dense end stamps cream blush for dimensional, dewy cheeks and red carpet-worthy, airbrushed looks.​

Ciele Cosmetics

A complexion-first line by celebrity makeup artist Nikki DeRoest wins big with blush & PROTECT SPF 50+ (4.8 stars from 61 reviews), a non-nano mineral liquid blush with broad spectrum sun protection. The blendable formula melts into skin for naturally dynamic color while shielding against UVA, UVB, blue light, and infrared radiation. Bonus: It's acne-safe and made without pore cloggers.

SOSHE Beauty

Founded on clean beauty principles with dermatologist-tested ingredients, SOSHE Beauty introduces Blurring Pillow Blush (4.8 stars from 100 reviews), a lush cream-to-powder formula in four harmonious hues. Infused with squalane, cucumber seed extract, and ashwagandha root, it's ultralight and blends into skin with a soft sheen.

MAED

Treatment-focused Revive Lip Balm for Barrier Repair (4.8 stars from 276 reviews) features MAED Bioactive Complex for intensive barrier restoration and a delicious touch of coffee, vanilla, bergamot, and cardamom flavors. The plush semi-gloss formula glides on with a cooling metal applicator, turning dry lips into pucker up perfection sans any stickiness.

HIGHEST RATED SPF & SELF-TANNERS

Naked Sundays

Relish advanced peptides and lusty coverage from BeautyScreen™ SPF50 Peptide Foundation Tint (4.8 stars from 58 reviews). This multitasking formula provides flawless SPF50 protection with non-nano mineral filters for up to 80 minutes—and evens skin tone with a streak-free, sheer caress that won't trigger breakouts.

COOLA

Soak up the sun in style. Organic cucumber extract refreshes while protecting with the Classic Face Organic Sunscreen Lotion SPF 30 (cool as a 'Cucumber' with 4.8 stars from 83 reviews). This antioxidant-rich formula spotlights prickly pear, raspberry seed oil, and buriti oil for broad-spectrum defense that feels weightless and hydrating without compromising on clean ingredients.​

Vacation Inc

Crystal SPF 50 Sunscreen Gel's (4.8 stars from 139 reviews) revolutionary gel technology doubles as a skin-enhancing primer with hyaluronic acid, peptides, ceramides, and cactus flower to visibly blur pores and strengthen barriers. It shields against UVA and UVB rays for 80 water-resistant minutes, without fragrance or white cast, for all day play.

Sunnee BAESkin

Ocean-powered botanicals enliven the bronzing benefits of BAEside Sea Mousse (4.8 stars from 143 reviews). This fast-drying, hydrating mousse offers sun-kissed warmth with neutral brown undertones and barrier-boosting marine ingredients (blue-green algae, sea kelp, wakame).​​ Customize your color: two hours for a light tan, four hours for medium, and six hours for a deep beachy bronze.​

RANAVAT

Ancient Ayurvedic botanicals uplift powerful sun defense in the Brightening Mineral Sunscreen (4.7 stars from 125 reviews). Non-nano zinc oxide shields against UVA, UVB, blue light, and pollution while over 20 ingredients, including saffron, lotus, turmeric, and rose, reduce dark spots and fine lines with a luminous, invisible finish worthy of enlightenment.

HIGHEST RATED FRAGRANCE

Harlem Perfume Co.

Each scent in The Discovery Set (4.8 stars from 66 reviews) channels Harlem Renaissance icons: Josephine's vanilla orchid and tonka bean, Langston's orange brandy and cinnamon, Speakeasy's bourbon and dark chocolate, Billie's gardenia and creamy musk, Showgirl's fizzy mandarin and golden amber, Golden Muse's orange blossom and sea salt. This black and woman-owned fragrance house has serious soul.

OCTAVIA MORGAN Los Angeles

Forest florals command attention with L'AFFAIRE Eau de Parfum (4.8 stars from 120 reviews), where exotic jasmine and saffron ignite top notes; cedarwood and vegan ambergris sing with sophistication. Enchanting and gender-neutral, this woody-floral scent makes a dashing statement that flatters individuality.​

Juliette Has a Gun

Fashioned by Romano Ricci, great grandson of legendary Nina Ricci, Miami Shake (4.7 stars from 298 reviews) is a fruity gourmand that turns dessert into wearable art. Wild strawberry, whipped cream, orange blossom, and vanilla absolute blend in groovy composition. Sizzling, and vivacious, this long-lasting scent is truly irresistible.

DedCool

Effortlessly cool and supremely distinctive, Mochi Milk (4.7 stars from 435 reviews) highlights this made in Los Angeles brand's avant-garde approach to scent. Peach nectar, pillowy marshmallow, and sweetened rice milk create a pleasant gourmand with laid-back flair. Its cozy warmth lingers on skin for pure indulgence.

Acqua Di Parma

Gelsomino A Freddo Eau de Parfum (4.6 stars from 68 reviews) celebrates Italian artistry through sensuous jasmine, zesty lemon, and spicy pink pepper, while earthy patchouli grounds the sparkling bouquet. This floral-forward masterpiece embraces la dolce vita with timeless Mediterranean elegance.

HIGHEST RATED BODYCARE

Patrick Ta Beauty

Backstage beauty secrets shine in the Major Glow High Shine Skin Perfecting Body Crème (4.8 stars from 286 reviews), Patrick Ta's pro-artist formula for glamorous skin. This rich crème tenderly exfoliates with prickly pear extract and blankets the body in coconut oil, shea butter, and marula oil for super hydrated, light-catching luminosity. An elegant fragrance of bergamot, jasmine, and sandalwood completes the skin-perfecting grandeur.

Aramore Skincare

Harvard stem cell research powers the NAD+ Cell Energizing Treatment (4.8 stars from 115 reviews), a groundbreaking supplement that jumpstarts cellular energy for visible renewal. This clinically-proven treatment boosts NAD+ levels to strengthen skin barriers, smooth texture, and restore bounce while targeting aging from the inside out.

Voesh

Everything is coming up roses with Body Balm - Black Tea Rose (4.8 stars from 60 reviews). This clean, vegan balm is made with meticulous care and a divine fusion of smoky sweet aromas. Shea butter, turmeric, mango seed, and organic olive oil massage skin with profound buttery moisturization. Skin feels satiny, supple, and nurtured.

Hempz

Joyful energy radiates from the Limited Edition JOY Body Moisturizer (4.8 stars from 57 reviews), where mood-enhancing lychee, sweet lemon, and vanilla awaken the senses. Kiwi extract, ginkgo biloba, green tea, and hemp seed oil work in harmony to soften skin with fast-absorbing, non-greasy comfort head to toe. This pioneering brand wows again.

Acure

Regenerative farming blooms in Acure's Farm Collection; the Avocado Oil & Lavender Hand Wash (4.8 stars from 65 reviews) is cultivated with cold-pressed avocado oil farmed sustainably on Apricot Lane Farms (seen in documentary darling "The Biggest Little Farm"). Lavender oil, shea butter, eucalyptus, and rosemary extract cleanse gently with a leisurely lather, leaving hands velvety soft and wrapped in calming herbal aromatics.

Congratulations to this year's award winners! Your exceptional products continue to raise the bar for superior beauty standards.

“When I’m open, joyful, curious, and compassionate, I look my best.” - Susan Sarandon